Responsibilities:

Support the Marketing Director and Senior Marketing Manager in developing the annual UK marketing strategy for our factual channel brands, including defining campaign priority levels based on their ability to drive ratings, deliver audiences, and build the National Geographic brand.
Project manage all top priority UK brand and content marketing campaigns from briefing through to implementation, optimisation and post-campaign analysis.
Collaborate with our media agency to create insights-driven and audience-first paid media campaigns across the media mix, including TV & BVOD, key digital and social platform partners and media partnerships.
Curate engaging creative and media briefs and run regular briefing sessions with creative & production teams and our media agency.
Develop relationships with key media owners including Sky, Facebook, YouTube and programmatic digital partners, among others.
Lead the relationship with our UK affiliate platform contacts at Sky, NOW, Virgin Media and TalkTalk.
Pitch National Geographic and National Geographic Wild content priorities for inclusion in affiliate marketing and merchandising campaigns and identify opportunities to align our content with their priorities.
Work with prize agencies to develop co-branded customer reward incentives including competitions, prize packages and money-can’t-buy experiences.
Represent National Geographic in monthly affiliate catch-ups and present in quarterly pitch meetings.
Work with the insights team to decipher performance and audience insights and trends, ensuring that key learnings are reflected in media briefs and plans and communicated to relevant stakeholders.
Provide full post-campaign analyses and identify go-forward recommendations for future campaigns.
Collaborate with the brand & franchise team to support the definition and alignment of strategic marketing plans and broader National Geographic brand initiatives such as Earth Day.

Basic Qualifications:

Proven experience at a Marketing Manager level or ready to promote to this level
Strategic marketing experience including media planning across the media mix, and briefing, deploying, optimising and reporting on paid media campaigns
An understanding of key digital and social platforms
Experience managing media agencies and creative & production teams
Budget management
Stakeholder management and relationship building
A team player – positive and proactive
A passion for marketing, media and entertainment

Marketing Manager

You will be one of a team of marketing experts working on our factual television channel brands in the UK, which include National Geographic and National Geographic Wild. You will be focused on developing and implementing UK marketing strategies and ‘best in class’ campaigns that drive awareness, affinity, and tune-in to our key monetised platforms.

You will be responsible for delivering insights-driven paid and owned media campaigns across the media mix, working closely with key stakeholders internally and externally including insights, programming, creative & production, digital & social, and owned media teams, as well as our media agency. You will also lead the relationships with our affiliate contacts at Sky, NOW, Virgin Media, and TalkTalk, and other partners including media owners.

The role will require strong leadership, strategic and creative capabilities, and excellent communication and relationship building skills to achieve our core business objectives.

You will report directly to the Senior Marketing Manager and work closely with the Marketing Director, EMEA Marketing Manager and Digital & Social Marketing Manager. You will also line manage two direct reports, the Marketing Supervisor and Marketing Intern.

CompanyThe Walt Disney CompanyJob TitleMarketing ManagerLocationLondonContractFull TimeWebsitejobs.disneycareers.com

Responsibilities:

Basic Qualifications:

Marketing Manager

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